Demographics Playing Big Role in Markets

By Chris Ciovacco

Power Of The Millennials

Markets ultimately price all assets based on the simple law of supply and demand.  Demographics play a large role on the demand side of the equation.  From The Wall Street Journal:

The U.S. homeownership rate rose in 2017 for the first time in 13 years, driven by young buyers who overcame rising prices, tight supply and strict lending conditions to purchase their first homes.

This time, what’s driving the market is a shift in favor of owning rather than renting coming from the largest homebuying generation since the baby boomers: millennials.

“There’s no government incentive program in sight that is having this effect,” said Susan Wachter, a professor of real estate and finance at the Wharton School at the University of Pennsylvania. “This is back to basics.”

Stocks, Baby Boomers, and Millennials

The baby boomers were 22-29 years old when a secular trend began in the stock market in 1982; the trend lasted 18 years.  In 2017, the millennials were 13-35 years old.  The demographics and chart patterns shown below tell us to keep an open mind about better than expected outcomes in the stock market over the next 5 to 20 years.


These concepts were covered in detail in a September 1, 2017 video.  Since publishing the video, stocks and housing have both appreciated.

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