Shorting Mediocre Food

By Tim Knight

Some of you might remember I’m already short Brinker International, the corporation the runs the Chili’s restaurant outfit (home of superbly microwaved prepackaged fare). This massive topping pattern isn’t done yet, but it’s looking better all the day, so I just increased my position. What’s the measured move target price? I’m almost embarrassed to say, but it’s $22.65.

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I’ve done the same with Buffalo Wild Wings, whose culinary genius is right up there with Chilli’s. I actually ate – – – for the very first time in my life – – at a Buffalo Wild Wings last night, only because it was near a supercharger in Petaluma and my beloved wife wanted a snack. Suffice it to say the wings were forgettable. My rating? A big fat “meh”!

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